Promoting French wine in China
Frenchman Marcin Kosiec came to China in 2017 to promote his wine brand, which has a time-honored history dating back to 1719.
Marcin decided to come to China to promote his business on account of the huge market potential and business opportunities. "The Chinese people now seek an increasingly fulfilling life, and tastes are refining. Instead of low-priced and even fake alcohol, now rejected by Chinese consumers, we are bringing real high-quality wine to China to meet rising demands."
Currently, Marcin's father oversees wine production back in France, while he takes care of wine promotion and sale in China. They now do business in Beijing, Shanghai, Shenzhen, Guangzhou, Haikou, and Lanzhou.
"So far, [the business in China] has been quite successful. Customers buy direct or wholesale for further distribution. Some clients have approached us in the hope of opening brand franchises," said Marcin. "I also plan to open a restaurant featuring our wine in Guangzhou."
Marcin hasn't opened production factories in China since the raw materials, winemaking techniques, and natural conditions in France better suit his brand. "We want to maintain product quality. Therefore, at present, we only export wine made in France to China," explained Marcin. "Starting from scratch, including cultivating vineyards, is not easy. Maybe we will open plants to make wine here in China in a few years, but not now."
Special bond with China
In addition to its favorable business environment and opportunities, Marcin said he has had a special bond with the country since childhood. "Back in the 1980s, my parents came here for a clothing business and would always bring me gifts from China. Thus, China has always had a place in my heart."
Marcin married a Chinese woman and doesn't yet know when he'll next go back to his home country. "Right now, China is my home," stated Marcin. "Besides, which country is currently safer than China amid the COVID-19 pandemic, thanks to the country's effective [anti-pandemic] measures?"
From his first childhood impressions of China from his parents to his firsthand living experience in China in recent years, Marcin has been amazed to witness great changes that have occurred in the country, especially its triumph over extreme poverty.
For now, Marcin continues to stay in China and promote his French wine. After all, he said, "China is a great country to live in."